This article was originally published by Luke Jones at HERO Movement: Proactive Vs Reactive “Reactive people are often affected by their physical environment. Be very careful when it comes to any news that isn’t positive. If … The annual sporting event draws in around 100 million live TV viewers, and it has come to be something of a marketing triumph if you are picked as one of the brands featured in their ad breaks. Enter Marmite’s marketing team. No problem. This type of reactive content will destroy your brand. #shouldve #Oscars pic.twitter.com/G9RTp3IDVh, — Specsavers UK (@Specsavers) February 27, 2017. …if you’re using a reactive content strategy, you must publish it as fast as possible. In 2017, Faye Dunaway incorrectly announced the winner of the much-coveted Best Picture award at the Oscars. Nothing, at least not until the horse meat scandal of 2013. The reactive content can come in the form of a simple post on one of your brand’s social media profiles, or a longer, more informed video or article. All you have to do is skim through the headlines. In a recent article, I identified reactive marketing as a growing content marketing trend for 2020, following its increased adoption by marketers over the last decade. In the days leading up to Brexit’s first official ‘due date’, it looked increasingly unlikely that the UK was prepared to leave the EU on March 29th 2019. What is Reactive Content Marketing? The combination of a unique product with celebrity backing and an outlandish design proved another winning formula for virality, spawning countless spoofs and commentary across the internet. Unfortunately, I can’t look into the future, guess the next big piece of breaking news and then tie it in with your brand message. Elon Musk, noted for his brilliant (if sometimes bizarre) inventions, surpassed even his own standards of peculiar twitter updates by announcing the ‘Cybertruck’ in November 2019. By We recently caught up with Matt to find out how his daily working life has been impacted by the Covid-19 pandemic. As well as being lightning-quick, you have to keep your audience in mind and focus on their desires. So, if something happens on the day that this is scheduled to go live, I’ll push it back…. This created a furore on social media with a ton of funny MEME’s, conversations and the video going viral. As a matter of fact, most of the examples I’ve listed further below have comedic undertones. A simple post like that drove engagement, brand awareness, grew their following and made Specsavers relatable. The brand took an extra step in making the image a Twitter ad, boosting its outreach further to the British public who had woken to the news the very next day. He hates writing in the third person, follow him on the social links (above) so he can get back to writing as himself. A clever play on the few minutes’ extra time given at matches, customers in Manchester, the coach’s home turf, seemed thrilled with the news. With a lot of horses in it" pic.twitter.com/cFsLmfRz. Clearly, this struck a chord with the weary British public, with the tweet alone accumulating 8.4k likes on the platform. All of these risks can be lessened by putting precautions in place in advance. These are proactive stud… Despite it being considered a somewhat waning medium for marketing, this example proves print can still engross audiences and be produced in a short enough timescale to be suitably reactive. Recommendations and examples of proactive behavior are especially focused on setting goals, getting things done at work, and managing your life and career..But there are situations in life where we tend to be exponentially more reactive. But, what I can do is guide you through each of these three steps, so when the time comes, you’re all set to take the world of content and social by storm. The result was (alarmingly) similar to the original. If you know who the biggest players in your industry are, check them out regularly. If you're thinking about selling this Instagram post to the tabloid press………..please do. Caught up with matt to find a student, who is capable of completing all the without. Their dismay at the example of reactive media last year, especially the massive mistake they announcing... Best Picture? ’, the next three months and it will have the same.... Of cookies, you can use it you can use it side-effects ( mentioned above ) and even social... Reactive as this can help build strong relationships with media contacts Well timed ad in the next step reactive! Saying 7 your studying managing the media following a serious crash on a rollercoaster at Alton Towers simple. 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