Les arches sous la forme de la lettre “M” symbolisent l’idée, que la possession de la franchise McDonald`s peut être comparée à la présence d`un “filon”. Experten-Interview: Logo-Analyse, geschichtenerzählende Logos und Logo-Trends. Change ), You are commenting using your Facebook account. Company Overview. Wann ist ein Firmenlogo nun gut und was soll es leisten? ( Log Out /  You also have the option to opt-out of these cookies. I have mentioned the research methodology in order to conduct the research on buyer behaviour. The story of the world’s most famous fast-food restaurant chain began in 1937 when Patrick McDonald launched “The Airdome”, the first restaurant of the family. Le logo MacDo est largement considéré comme l’un des logos les plus populaires dans le monde. These cookies will be stored in your browser only with your consent. Image sourced from: http://goodlogo.com/extended.info/mcdonalds-logo-2465. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This McDonald’s SWOT analysis reveals how the most successful fast-food chain company of all time uses its competitive advantages to continue dominating fast-food industry. This category only includes cookies that ensures basic functionalities and security features of the website. En outre, les arches dorées représentent la porte d’entrée d’une entreprise prospère. Le choix de ces couleurs s’explique assez aisément puisque le jaune est la couleur des fam… The global footprint of the company is currently around 120 countries, with over 37000 outlets in operation. 11. La couleur jaune dans le logo McDonald`s symbolise le bonheur, l’optimisme et la joie, tandis que la couleur rouge est synonyme de la passion, de la détermination, de l’énergie et de la vitalité. We also use third-party cookies that help us analyze and understand how you use this website. Wie wichtig ist der häufig beschworene Zeitgeist? Si ce logo est un premier pas vers le désormais célèbre “M”, il a la particularité d’arborer les couleurs emblématiques de McDonald’s telles qu’on les connaît aujourd’hui à savoir le jaune et le rouge. Le logo McDonald`s comprend des arches d’or emblématiques, qui symbolisent l’élégance, la domination et le professionnalisme. This website uses cookies to improve your experience while you navigate through the website. Mcdonald’s SWOT Analysis. McDonalds hat dies getan: Die Hintergrundfarbe des Logos wechselte von rot zu einem Grün, das „Nachhaltigkeit und Gesundheit“ transportieren soll. “McDonald’s” has been imprinted in a thoroughly simple font which defines the bold picture of the firm. But opting out of some of these cookies may have an effect on your browsing experience. Par conséquent, on a décidé de les incorporer dans le logo McDonald`s qui a été dévoilé comme une fusion des deux arches d’or. If you want to find out more about the SWOT of McDonald’s, you’re in the right place. this chapter started with an introduction followed by the review of data collection methods. Le nom de la société, “McDonald`s”, est toutefois apparu dans le logo MacDo pour la première fois en 1968. SWOT analysis of McDonalds has been done in this chapter which defines strength, weaknesses, Opportunities and threats to the company. ( Log Out /  Jeder unserer Redakteure begrüßt Sie zu Hause zu unserem Test. Bien que les arches ont été éliminées de la conception de tous les bâtiments de restaurants, les arches d’or sont devenues l’élément crucial du logo de l’entreprise, et elles ont joué un rôle important pour la marque. Do NOT follow this link or you will be banned from the site. Vues d’un certain angle, ces arches ont été présentées comme la lettre “M”. Create a free website or blog at WordPress.com. September 2009 Matthias Rauer. Le logo McDonald`s appartient à la chaîne de restaurations rapides McDonald`s. Change ), 4 out of 5 dentists recommend this WordPress.com site, http://goodlogo.com/extended.info/mcdonalds-logo-2465. Le fameux slogan “I`m Loving It” de McDonald`s a été lancé en 2003. Le logo est étroitement lié à la culture américaine et est même qualifié comme une “partie de l’américanisation et de l’impérialisme culturel américain”. Meaning and history. Sous le symbole apparaît la très sobre mention “Mc Donald’s”. Was es bei dem Kauf Ihres Mcdonalds im lovin it logo zu beachten gibt. ( Log Out /  Initialement, un personnage, un petit cuisinier nommé Speedee, avec un visage semblable à un hamburger, a été utilisé comme le logo de la marque. It is not really balanced because it you cut the logo in the middle the first half of the word is longer than the other; Is the logo easily recognised by the company’s target audience? Yes it is easily recognised where ever you go in the world because everyone know the two gold arches or the ‘M’ means McDonald’s There is even a special “Big Mac Index”, used to compare the cost of a Big Mac (McDonald’s major menu item developed by a … McDonald’s operates and franchises fast-food restaurants globally. No one will argue that McDonald’s and its logo are symbols of globalization and the American Way. The simpler the font of the logo, the more radiant it becomes for the spectator. The chain operates mainly through franchisees dispersed around the globe. 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