Book

“A solid analysis of the contemporary beer marketplace”

Evan Rail, author of The Meanings of Craft Beer

Beer Means Business takes a holistic view of the beer industry today. It is a systematic assessment of the beer supply chain from farmers to consumers without mentioning any one product, brand or business. Unveiling the complexities of the UK brewing industry in a structured manner, this book provides a stimulus for forward thinking beer entrepreneurs and enthusiasts. Read this book to better understand:

  • Key factors that are driving the evolution of the beer market
  • The challenges and opportunities this presents for new wave breweries
  • Potential scenarios you will face when conducting business in the UK marketplace
  • The sustainability of different brewery business models

If you ever wondered where diversity in beer is heading in the UK this book is your essential guide.

Beer Means Business is published by Rethink Press. It was released on 6th July, 2016 and is available on Amazon.

UPDATE (December, 2016): The Gourmand Awards jury announced Beer Means Business the national winner in its category: Best Digital