“A solid analysis of the contemporary beer marketplace”
Beer Means Business takes a holistic view of the beer industry today. It is a systematic assessment of the beer supply chain from farmers to consumers without mentioning any one product, brand or business. Unveiling the complexities of the UK brewing industry in a structured manner, this book provides a stimulus for forward thinking beer entrepreneurs and enthusiasts. Read this book to better understand:
- Key factors that are driving the evolution of the beer market
- The challenges and opportunities this presents for new wave breweries
- Potential scenarios you will face when conducting business in the UK marketplace
- The sustainability of different brewery business models
If you ever wondered where diversity in beer is heading in the UK this book is your essential guide.
UPDATE (December, 2016): The Gourmand Awards jury announced Beer Means Business the national winner in its category: Best Digital