Tax increases are rarely introduced without resistance. Tax increases make life more expensive and can affect the demand for goods. However, the recent beer duty increase could also be an opportunity for the beer industry.
Reportedly we live in the time of the craft beer revolution. In my view, the revolution has already happened; it’s over now, just as we don’t call the maturing and decline of mass-produced conventional beer a revolution any more. The revolution took place with the realisation of the demand for something unconventional on the market and the commercial response to this.
My presentation will examine the indirect link between the new alcohol guidelines and the efforts to define ‘craft ‘beer.
The purpose of the last Beer Bloggers Friday was to paint a collective picture of the future based on what the contributors thought we would see more of. The resulting image is prosperous, complex and probably more diverse than ever.
The participating (15) bloggers identified those trends of the present that will continue and generate more of their subjects, as well as those incidents that will become more prominent and form the new trends of the future.
The popularity of ‘craft’ beer has been growing. It attracts consumers, entrepreneurs and financial interests. The sector benefits from the inflow of cash, passion and capital, but its prosperity and potential invite commercial opportunism. In the future, we are likely to see more short-sighted actions that lack integrity.